In 1986, the year of Top Gun, Ferris Buehler, and Hoosiers, Rich Rackers established an accounting firm focused primarily on tax and accounting work for businesses. Clients quickly began to rely on him for his personable, accurate service, and the firm continued to grow, both in size and in the depth of service offered. As this evolution started to unfold, Rich looked to add a partner to further expand the business and take the firm into the future. That partner was Sergio Fernandez, who joined Rich in 1996 and leads Rackers & Fernandez today.
Since that time, the firm recognized the changing needs of clients, as well as their passion and desire to help them succeed. That’s not something that’s driven by tax and accounting work. It’s driven by serving as an advisor to clients all year long. Playing an active role in a client’s business is important because:
When it comes time to prepare tax returns, you’re looking at the past. You’re reporting on what has happened rather than setting goals and considering all of your possibilities.
Deliberate and strategic forethought may not only save you money on your taxes, it can also help you grow your business.
You’ll be tracking key measures, such as how much you’re spending and areas to enhance profitability, to help your business be more efficient.
You’ll have an accountability partner in us. We’ll have regular meetings to discuss your goals and what actions have moved forward to get you there. When this happens, things get done!
Rackers and Fernandez will be that advisor for your business.
To many, innovation means having and leveraging the shiniest new object at all times. At Rackers & Fernandez, innovation is all about being proactive – not reactive. We innovate solutions for your business, planning for various scenarios, and leveraging whatever tools, technology or methods may be the best fit for your situation.
The Rackers and Fernandez team is thinking about your needs and deadlines before they appear on your radar screen. We know business owners and senior managers are busy, so we’re out in front, gathering the information needed, giving reminders and support along the way, and getting things done on your behalf.
We believe the key to our clients’ success is through partnership, not transaction. Together, all year long, we’ll work together to map out a plan, monitor that plan, and make any adjustments necessary along the way. It’s this process that inspires progress, builds confidence, and inspires business owners to envision possibilities for growth, tax savings, and enhanced career fulfillment.
Rackers & Fernandez operates based on the philosophy that your accounting should be working for you. It’s not about historical figures, or overanalyzing (perhaps even fretting) about what’s happened in the past. Your accounting is there to give you vital information to increase the performance of your business, and make plans for your future. This is what Performance Accounting is all about.
With information comes power – the power to identify key benchmarks, then monitor and measure progress. You’ll know you’re moving forward when you see these things. You’ll know what activities to pursue to get the business results you’re after. We’ll review these at our regular meetings throughout the year, adjust activities as needed to remove barriers, and celebrate the results.
The greatest plans and ideas come to life when – and only when – there’s implementation. Rackers & Fernandez believes in getting things done, and in fact, because of our involvement, clients are inspired to implement their plans. They’re excited to report their progress and continue to look for ways to move their business forward.